Good morning. I wanted to talk to you today about these two right here. No, about a concept that I just learned, which is really cool and it's how Zillow, actually, Zillow's the one we're going to talk about, delivers drugs to your customer base. It's not what you think. It's a concept that I learned not too long ago, more than Dave. It's really interesting to me because being in the real estate business for so long and in the tech space, I think that it's something that we should all know.
The way that they do this is through attention engineering. Attention engineering is something that you hear but you really don't know about. I think it started with the casinos is what I was told. Daniel, what's up? The casinos started this for the simple desire to keep people playing in the casino. As they watch different things, different tones, different distractions, they realize that they were able to get people to stay longer. Facebook actually does a masterful job of attention engineering and the cool thing about it is, what's up Kevin? you can do it too.
What happens is Zillow, as they gain more of an audience, what they're able to do is they're able to deliver content to their audience. They do it not just through homes that people are interested in, but they also do it through blogs, content, things of that nature. What happens when that occurs is it's a distraction. That distraction gives the customer base a hit of dopamine. They're basically really good drug dealers because they're able to do this on a regular basis.
If people get really addicted to this. I mean, it's was one of the reasons why you might be watching this right now. It's a distraction. You get a little hit of dopamine, right? What do we do about it as agents? Well, as agents you know, the cool thing is that that's just a brand that people really don't have an affinity towards. As agents, putting out good content delivers the same effect to our audience. Now the audience leads generation. If you don't have enough of those, that's step one. That's something we can definitely help with.
Step two is delivering content on a regular basis that's meaningful and helpful to those prospects. The way that we help our agents do that is we start them off with a simple plan that really they create one video that takes like 10 minutes. We chopped that up into 32 pieces of content that they're able to then drip on and deliver to their leads automatically based on where they're at and their timing and motivation.
If they're 12 months out we give them a monthly video, if they're six months out we give them one every two weeks, if they're three months out and we'll give them one every week. Then what we suggest is we give you a content calendar that allows you to make those videos as well weekly. It's kind of like a quick start. Then once you get those training wheels off, you're able to go on your own from there and make those videos. Then what we do is we help you once you make those videos.
If you make one video a week within our system, and this is something that a lot of people don't know, you're able to hit a button, transcribe it, which that means to turn that voice into text, post it to a blog on the platform, and then automatically email that out to every lead that you have in your database, which is pretty cool, but it gets better.
The next thing that you can do is push another button, which will then syndicate it to Facebook, YouTube, LinkedIn, Twitter, and I mean, with all the stuff that there is to do out there we got to pay attention to all these different social media platforms. It's just a cool way to do it once a week, which takes about 10 minutes. The result of that is like I'm talking about here, the ability to deliver those dopamine hits to your customer base, your leads that you have, but also become very recognized in your market.
The thing that I think that we have as agents to out-compete big brands like Zillow was that people would rather have a relationship with a human, with a person. It's much more powerful if you can do it in a video where they can hear your voice, they can see your face just like I'm doing right now with you guys. What's up, Blake? Amir, what's going on? Man, I got a lot of friends who are watching this stuff. I actually had a friend challenge me to do this.
He's like, Mike, you need to go live from your own page, and you need to do it consistently because I think that you can help a lot of people. I was like, man, I don't want to do it. What if the first day I do it I get a big Zit on my face? My son calls them purples. There's a lot of excuses, a lot of reasons not to but the cool thing is if you just push live, you're rolling. You can't stop it. You're going live. It's happening. Back to what I was saying about being a good drug dealer to your customer base, you want to deliver on those hits of dopamine just like Zillow does. You want to do it personally because they're going to have more of an affinity towards you. The next step is retargeting the people who watch it, who are your target customer base and being able to do that pretty much automatically. It's hard to put all these things together, but like I said, we got a system that does and does it really cool. The end result is, "Hey, Tim, what's up?" Being able to basically, become the most recognized agent in your market. Even to this day, it's been like 10 years since I've been out of the business at Lake of the Ozarks.
I'll walk into a grocery store and somebody will be like, "Hey, you're that guy." It's funny when I bring other agents to the lake with me and I'm just kicking around town. They're like, "Damn, you know everybody." It's the same strategy, it's just faster to do it, costs less money, and it's more powerful, to be honest. It's our contention that the phone is a new TV. Those different media channels, Facebook, Twitter, LinkedIn are different channels of the TV. Your marketing efforts should be the show.
If you guys want us to help you with this or if any of this is striking a chord, if you want to have better leads that are pre-dispositioned to do business with you, it's really not about the lead quality, it's about your ability to nurture that lead in an effective manner. We'd be delighted, just reach out to me. Hit me up on here, send me a Facebook message, I'll show you how we do it. If it's a good fit, we'll implement it for you. The cool thing is once you get it up and running, it literally takes maybe 15 minutes a week to deliver I think 24 pieces of content per month. If you think about that, it's a good use of time.
You take 10 minutes, you make one video, we're able to chop it up into all those different videos, which by the way, also results in good search engine optimization, especially when you're dropping it on all those different forms of social media at once. You get a good lift there. The most important thing is that agents that do this now, you got it, Blake, are going to have a decided advantage over the agents who don't in their marketplace because they'll have that headstart advantage and they'll have those people tuning in and listening to them, and you can't reproduce that.
You can copy the strategy, you can send out the same list of homes, but if you're delivering good information and you're creating a relationship with those people that know they can trust you and are pre-dispositioned to do business with you first, they're not going to be able to keep up. I'll tell you next time about a story of how I ignored this principle in my real estate business before there was all this good social media marketing out there where I went from number one to number 47. Because I think it's an instrumental story of how just ignoring good principles and thinking I knew everything allowed me to get my butt kicked and humbled.
Maybe I'll put that out there tomorrow. Thanks to you, guys, make it a great day.